WOW! Our fave Hollywood actress is certainly moving up the ranks! FHM, Maxim, Cosmo, Seventeen, all the other glossy mags aren’t enough for Jessica Alba anymore. And she’s moving up to luxury magazines! But it won’t be just “money” as the said magazine will also help various charities for kids. That, I think, is the major reason why Jessica Alba agreed to appear in the launch cover of the luxury mag =) According to reports, the Variety Club extended an invitation to become a Footlight Ambassador of Dutton’s (name synonymous to luxury products) children’s charity.

Barbagallo then conceived the idea of Box Magazine, a luxury lifestyle magazine aimed at increasing awareness and raising funds for Australia’s children’s charities. “Box Magazine’s target audience have a strong desire for the good things in life. Put simply, our target audience are consumers of luxury goods and services,” Barbagallo stated. The launch cover is with Jessica Alba with fantastic articles throughout. Today, 100% of the profits from the magazine subscriptions are donated to charity via his own ToyBox Charitable Trust.

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